What if your brand did the heavy lifting – attracting the right clients, naturally?


Discover the psychology-backed approach that makes it possible, so your brand stands out effortlessly and connects deeply.



What if your brand did the heavy lifting – attracting the right clients, naturally?


Discover the psychology-backed approach that makes it possible, so your brand stands out effortlessly and connects deeply.

Let me guess...


You want a brand that feels unmistakably YOU – one that effortlessly attracts the right clients, without the exhausting guesswork or endless marketing tweaks.

But right now, things aren’t quite adding up. Maybe you’ve felt stuck trying to figure out why your efforts aren’t resonating, or why your dream clients don’t seem to “get it.”

and you've probably
found yourself


❔Feeling overwhelmed by marketing, wondering if you’re doing the right thing
❔Struggling to put your message into words in a way that feels like YOU
❔Seeing competitors thrive while wondering why your brand isn’t standing out

💡 But what if you didn’t have to guess anymore?

The moment I realised what my brand was missing

When I first entered the online business world, I thought I had everything I needed to build a successful brand.
I’d worked with big brands in top Swedish ad agencies, led branding projects, and knew how to craft beautiful identities that conveyed a company’s mission, vision and purpose.

But when it came to my own business…I discovered a blind spot I didn’t expect.

You see, it’s easy to help others see what makes them stand out. But seeing it in ourselves? That’s where so many solopreneurs – myself included – get stuck.

I experimented with different marketing tactics, updated my website endlessly – but the results didn’t match the effort. And the worst part? It didn’t feel like me.

That’s when I discovered the power of emotional branding. Brand archetypes helped me see my brand in a new way – not just as a business, but as a bridge to connect with the right clients.

Suddenly, marketing didn’t feel like such a struggle. I wasn’t chasing tactics anymore – just building my brand from the inside out – one that reflected who I truly am and attracted clients who resonated with me.

The moment I realised what my brand was missing

When I first entered the online business world, I thought I had everything I needed to build a successful brand.
I’d worked with big brands in top Swedish ad agencies, led branding projects, and knew how to craft beautiful identities that conveyed a company’s mission, vision and purpose.

But when it came to my own business…I discovered a blind spot I didn’t expect.

You see, it’s easy to help others see what makes them stand out. But seeing it in ourselves? That’s where so many solopreneurs – myself included – get stuck.

I experimented with different marketing tactics, updated my website endlessly – but the results didn’t match the effort. And the worst part? It didn’t feel like me.

That’s when I discovered the power of emotional branding.

Brand archetypes helped me see my brand in a new way – not just as a business, but as a bridge to connect with the right clients.

Suddenly, marketing didn’t feel like such a struggle. I wasn’t chasing tactics anymore – just building my brand from the inside out – one that reflected who I truly am and attracted clients who resonated with me.

When the online world feels
overwhelming and unclear...


It’s easy to feel like your voice is lost. You see others thriving, their brands pulling in clients effortlessly, and wonder, “What am I missing?” 

The truth is branding isn’t about shouting louder or being everywhere all at once. It’s about connection. Emotional connection.

If you’ve felt stuck, it’s not your fault. The strategies you’ve been following were likely designed for someone else – not for someone who values authenticity, alignment, and purpose like you.

Here’s the missing link most solopreneurs overlook:
Your brand is your greatest marketing asset.

 

Clarity is the first step to attracting your dream clients effortlessly


When things feel most uncertain, that’s when the right guidance makes all the difference.

This is where understanding your brand archetypes comes in.

Brand archetypes give you a framework to see yourself clearly, uncover your brand’s unique soul, and finally connect with the clients you’re meant to serve.

Watch how emotional branding actually works

And why it’s the difference between content that connects – and content that’s ignored.

     Imagine if...

  • Your brand felt like home – not just for you but for your dream clients too
  • You had clarity on what makes your brand unique and magnetic
  • You could market yourself in a way that felt natural and effortless
  • You didn’t need to rely on guesswork to make sales
  • And most importantly, you built relationships with clients who not only valued your work but were excited to work with you.

What if you could make 2025 the year your brand finally attracts your dream clients?

     Imagine if...

  • Your brand felt like home – not just for you but for your dream clients too
  • You had clarity on what makes your brand unique and magnetic
  • You could market yourself in a way that felt natural and effortless
  • You didn’t need to rely on guesswork to make sales
  • And most importantly, you built relationships with clients who not only valued your work but were excited to work with you.

What if you could make 2025 the year your brand finally attracts your dream clients?

It’s time to rethink your approach to branding


If your brand feels unclear or disconnected, it’s not your fault. Most branding advice only scratches the surface – logos, fonts, visuals, and colours – without addressing what truly makes a brand resonate.

The problem isn’t that you’re not doing enough. It’s that the tools you’ve been given haven’t gone deep enough.

If you’ve been feeling stuck or unsure why your marketing isn’t landing with the right clients, you’re not alone. Building a brand that feels aligned, personal, and magnetic is a challenge – but it’s one you don’t have to face alone.

 

It’s time to rethink your approach to branding


If your brand feels unclear or disconnected, it’s not your fault. Most branding advice only scratches the surface – logos, fonts, visuals, and colours – without addressing what truly makes a brand resonate.

The problem isn’t that you’re not doing enough. It’s that the tools you’ve been given haven’t gone deep enough.

If you’ve been feeling stuck or unsure why your marketing isn’t landing with the right clients, you’re not alone. Building a brand that feels aligned, personal, and magnetic is a challenge – but it’s one you don’t have to face alone.

Is this the missing piece you’ve been looking for?

If you’re nodding along, this was made for you.

👉🏼 Have you been struggling to get clients, even though you know your work is good?

👉🏼 Does marketing feel frustrating because you’re not sure how to position yourself?

👉🏼 Do you want to attract clients without feeling like you have to be ‘everywhere’ online?

Then it’s time to stop guessing.

Because when your brand does the heavy lifting – your marketing becomes easier, and far more effective.

What’s inside is designed to give you clarity fast. Instead of wasting hours trying to piece branding advice together, you’ll get a simple, psychology-backed system that helps you show up with confidence.

This is for you if…


YES: You’re a coach, course creator, or consultant struggling to articulate your brand’s unique personality and voice.

NO: You already attract dream clients effortlessly and your brand messaging feels crystal clear.

YES: You feel stuck and second-guessing your messaging.

NO: You feel completely confident in your brand and how to communicate it.

YES: You want a clear framework to make marketing easier.

 

Your First Step:
Discover the Hidden Power of Your Brand Personality

This isn’t just a test. It’s the first step to unlocking your brand’s most powerful marketing advantage.

How the Brand Discovery Works:

1️⃣  Take the Assessment. Answer a few quick questions to explore the core personality of your brand.
2️⃣  Enter Your Details – Your result is captured, and you’ll be guided to the next step to see what it means for your brand.
3️⃣  Access Your Full Archetype Insights
Your personalised result is revealed inside the paid offers, giving you deep clarity and direction.

The Solitary Archetype → Clarify your brand’s core personality.

The Archetypes Bundle → Create a cohesive brand voice to attract dream clients.

The Premium Collection → Deepen your understanding of the broader archetype spectrum.

📌 Note: The assessment is free, but your full brand personality insights are inside the paid offers. This way, you discover what truly sets your brand apart – and finally use it to connect, resonate, and convert.

Start the Assessment Here!

Your First Step:
Discover the Key to Your Brand’s
Core Personality!

This isn’t just a test. It’s the first step to unlocking your brand’s most powerful marketing advantage.

How the Brand Discovery Works:

1️⃣  Take the Assessment. Answer a few quick questions to explore the core personality of your brand.
2️⃣  Enter Your Details – Your result is captured, and you’ll be guided to the next step to see what it means for your brand.
3️⃣  Access Your Full Archetype Insights
Your personalised result is revealed inside the paid offers, giving you deep clarity and direction.

The Solitary Archetype → Clarify your brand’s core personality.

The Archetypes Bundle → Create a cohesive brand voice to attract dream clients.

The Premium Collection → Deepen your understanding of the broader archetype spectrum.

📌 Note: The assessment is free, but your full brand personality insights are inside the paid offers. This way, you discover what truly sets your brand apart – and finally use it to connect, resonate, and convert.

Start the Quiz Here!

What if I handed you the key to
unlocking your brand's emotional connection?    

What if I handed you the key to unlocking your brand's emotional connection?    

Your brand is more than a design – it’s how you make people feel. And if your brand isn’t sparking an emotional connection, it won’t matter how good your offers are.

That’s where brand archetypes change everything.

They bridge the gap between your offers and your clients’ emotional needs, creating a sense of familiarity and trust that draws the right clients to you – without feeling like you’re pushing or selling.

I see this all the time with service-based solopreneurs – especially women who care deeply about their work but struggle to communicate what makes their brand different.

They think their brand is ‘done’ because it looks polished. But looking good isn’t enough if your brand doesn’t emotionally connect with your audience.

Your brand’s core essence is the missing piece. It’s what makes dream clients feel like they just know you’re the right fit. It’s what makes dream clients feel like they just know you’re the right fit.

I’ve created a simple, psychology-based system to help you discover your two core archetypes – the personalities that shape how your brand feels to others and what makes you unforgettable.

Your brand is more than a design – it’s how you make people feel.

Because here’s the truth: It’s never just about your offers, credentials, or expertise. People buy how your brand makes them feel, and if your brand isn’t creating that emotional spark, it won’t matter how good your offers are.

So, if marketing feels like hard work…you’re not alone.

I see this all the time with service-based solopreneurs – especially women who care deeply about their work but struggle to communicate what makes their brand different.

They think their brand is ‘done’ because it looks polished. But looking good isn’t enough if your brand doesn’t emotionally connect with your audience.

This is where brand archetypes come in.

They bridge the gap between your offers and your clients’ emotional needs, creating a sense of familiarity and trust that draws the right clients to you – without feeling like you’re pushing or selling.

I’ve created a simple, psychology-based system to help you discover your two core archetypes – the personalities that shape how your brand feels to others and what makes you unforgettable.

Big brands know this secret, and now you can too


Brand archetypes bridge what you offer with the desires of your clients, giving them an intangible sense of meaning. They help your audience relate to your brand, not just as a product or service, but as an experience they desire.
 

When your brand reflects the authentic YOU:

You attract clients who resonate with your values and vision.

Sales feel natural and aligned, not “salesy.”

You’re no longer chasing clients – they’re drawn to you.

Branding isn’t just about the design. It’s about building trust, creating connection, and delivering an experience that inspires action.

They were right where you are – here’s what changed

Choose your path:



The Solitary Archetype Course is a focused, supportive entry into emotional branding – especially for product-based business owners who put their heart into everything they create.

You are the soul of your brand – but if you’ve been letting your creations do all the talking, this is your gentle nudge toward showing more of you.

Whether you sell hand-made goods, art, jewellery, or cakes – your brand still needs a voice. Because it’s not enough to show your work. People connect when they understand the why behind it.

This course helps you feel more visible, more understood – and more able to share what truly sets your work apart.

 

SEE WHAT’S INSIDE


The Solitary Archetype Course is your entry into the transformative world of brand archetypes. This course offers a focused exploration of your chosen archetype, helping you clarify your brand’s core personality, values, and voice to discover your brand’s soul.

SEE WHAT’S INSIDE


The Archetypes Bundle is designed for thoughtful, service-based solopreneurs who are ready to build a brand that not only reflects who they are – but connects deeply with their dream clients.

You’ll discover and integrate your two dominant brand archetypes to reveal the emotional core of your brand, and shape a voice that feels true and powerful – authentically you and naturally magnetic.

This is for you if you’re done with shallow marketing hype – and ready to show up honestly and authentically.

 

SEE WHAT’S INSIDE


The Archetypes Bundle is your ultimate solution for crafting a soulful, multidimensional brand that stands out and connects deeply with your dream clients. Thoughtfully curated, this combination of courses and resources guides you through merging your two unique archetypes into a cohesive brand. With tools to align your voice, refine your messaging, and build emotional connections, this bundle equips you to create a brand that’s authentically YOU and naturally magnetic.

SEE WHAT’S INSIDE

The Premium Collection takes your branding journey to the next level by exploring all 12 brand archetypes. As you discover the unique synergy between your two archetypes to craft a soulful brand, you’ll also deepen your understanding of the broader archetype spectrum – giving you valuable insights into the motivations, drives, and behaviours of others.

 

SEE WHAT’S INSIDE


The Premium Collection takes your branding journey to the next level by exploring all 12 brand archetypes. As you discover the unique synergy between your two archetypes to craft a soulful brand, you’ll also deepen your understanding of the broader archetype spectrum – giving you valuable insights into the motivations, drives, and behaviours of others.

SEE WHAT’S INSIDE

Take a Look Inside!

Watch this quick walkthrough to see exactly what’s included in the Solitary Archetype vs. The Archetype Bundle
– and which one is right for you. (Sound on!)

Essential brand-building tools – designed to help you stand out & connect

Your Brand Archetype Advantage

Unlock the full potential of your brand’s personality with this 38-page guide designed to help you blend your two brand archetypes into a cohesive, multidimensional identity.

✔️ Deep dive into your primary & secondary archetypes
✔️ Step-by-step guidance to merge them into an authentic, magnetic brand
✔️ Exclusive to the Archetypes Bundle

📖 This resource gives you the clarity and confidence to create a brand that feels powerfully aligned with who you are – and irresistibly compelling to your dream clients.

Your Brand Archetype Advantage

Unlock the full potential of your brand’s personality with this 38-page guide designed to help you blend your two brand archetypes into a cohesive, multidimensional identity.

✔️ Deep dive into your primary & secondary archetypes
✔️ Step-by-step guidance to merge them into an authentic, magnetic brand
✔️ Exclusive to the Archetypes Bundle

📖 This resource gives you the clarity and confidence to create a brand that feels powerfully aligned with who you are – and irresistibly compelling to your dream clients.

Emotion-Driven Branding

Your message isn’t just words – it’s how your brand makes people feel.
This hands-on workbook teaches you the art of emotional branding so that every touchpoint with your audience builds trust, connection, and loyalty.

✔️ Create messaging that speaks to the heart and converts
✔️ Align your brand’s values with the emotions your dream clients crave
✔️ Perfect for crafting a brand that stands out – and feels like home

📖 This 31-page workbook is available as an exclusive add-on when you enrol in the Solitary Archetype or Archetypes Bundle.

Your bonuses – because your brand deserves more 

The Brand Collective 


Branding can feel like a lonely journey, but it doesn’t have to be. Surround yourself with like-minded solopreneurs and fempreneurs who truly get it – because they’re on the same path.

🤝 Becoming a Magnetic Brand Starts with Community

🔸 A private space to connect, ask questions, share insights, and celebrate wins together.

🔸 Exclusive early access – join now and help shape this supportive space from the start.

🔸 Included when you enrol today!

Fast-Action Bonus

 

🕒 The Brand Voice Mini Review eWorkbook

🔸 A quick and insightful self-assessment to see where your brand voice stands right now.

🔸 Identify strengths, gaps, and areas for improvement in how you communicate.

🔸 Perfect for gaining instant clarity – so you know what to refine next.

🔸 Only available for a limited time – grab it while it’s included!


The Brand Collective 


Branding can feel like a lonely journey, but it doesn’t have to be. Surround yourself with like-minded solopreneurs and fempreneurs who truly get it – because they’re on the same path.

🤝 Becoming a Magnetic Brand Starts with Community

🔸 A private space to connect, ask questions, share insights, and celebrate wins together.

🔸 Exclusive early access – join now and help shape this supportive space from the start.

🔸 Included when you enrol today!


Fast-Action Bonus

 

🕒 The Brand Voice Mini Review eWorkbook

🔸 A quick and insightful self-assessment to see where your brand voice stands right now.

🔸 Identify strengths, gaps, and areas for improvement in how you communicate.

🔸 Perfect for gaining instant clarity – so you know what to refine next.

🔸 Only available for a limited time – grab it while it’s included!

Your Next Step:
Discover Your Brand’s Core Essence!

This isn’t just a test. It’s the first step to unlocking your brand’s most powerful marketing advantage.

How the Brand Discovery Works:

1️⃣  Take the Assessment. Answer a few quick questions to explore the core personality of your brand.
2️⃣  Enter Your Details – Your result is captured, and you’ll be guided to the next step to see what it means for your brand.
3️⃣  Access Your Full Archetype Insights
Your personalised result is revealed inside the paid offers, giving you deep clarity and direction.

The Solitary Archetype → Clarify your brand’s core personality.

The Archetypes Bundle → Create a cohesive brand voice to attract dream clients.

The Premium Collection → Deepen your understanding of the broader archetype spectrum.

📌 Note: The assessment is free, but your full brand personality insights are inside the paid offers. This way, you discover what truly sets your brand apart – and finally use it to connect, resonate, and convert.

Start the Assessment Here!

Your First Step:
Find the Key to Your Brand’s
Core Personality!

This isn’t just a test. It’s the first step to unlocking your brand’s most powerful marketing advantage.

How the Brand Discovery Works:

1️⃣  Take the Assessment. Answer a few quick questions to explore the core personality of your brand.
2️⃣  Enter Your Details – Your result is captured, and you’ll be guided to the next step to see what it means for your brand.
3️⃣  Access Your Full Archetype Insights
Your personalised result is revealed inside the paid offers, giving you deep clarity and direction.

The Solitary Archetype → Clarify your brand’s core personality.

The Archetypes Bundle → Create a cohesive brand voice to attract dream clients.

The Premium Collection → Deepen your understanding of the broader archetype spectrum.

📌 Note: The assessment is free, but your full brand personality insights are inside the paid offers. This way, you discover what truly sets your brand apart – and finally use it to connect, resonate, and convert.

Start the Quiz Here!

With over four decades of experience working with brands – both at top Swedish ad agencies and in my own business – I’ve seen firsthand what makes a brand truly stand out, and it’s not just about polished visuals or clever copy.

The brands that leave a lasting impression are those that connect emotionally – making clients feel like they’ve found exactly what they’ve been searching for.

That’s what led me to brand archetypes. Rooted in psychology, they provide a framework for discovering the emotional core of your brand. And when that emotional core shines through? Your dream clients feel it – instantly.

I’m passionate about helping solopreneurs uncover their unique brand archetype advantage. Because when you understand how to communicate who you are on a deeper level, your brand becomes magnetic.

I’d love to help you experience this for yourself.

With over four decades of experience working with brands – both at top Swedish ad agencies and in my own business – I’ve seen firsthand what makes a brand truly stand out, and it’s not just about polished visuals or clever copy.

The brands that leave a lasting impression are those that connect emotionally – making clients feel like they’ve found exactly what they’ve been searching for.

That’s what led me to brand archetypes. Rooted in psychology, they provide a framework for discovering the emotional core of your brand. And when that emotional core shines through? Your dream clients feel it – instantly.

I’m passionate about helping solopreneurs uncover their unique brand archetype advantage. Because when you understand how to communicate who you are on a deeper level, your brand becomes magnetic.

I’d love to help you experience this for yourself.

FAQ