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Brand New Vision™
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Summit Special Offer
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Limited to 12 places
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Doors close 24 September
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Brand New Vision™
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Summit Special Offer
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Limited to 12 places
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FOR COACHES AND CONSULTANTS
DISCOVER your
UNIQUE ADVANTAGE and
SIGNATURE
METHOD
A new vision of yourself and your brand. Discover your Unique Advantage and Signature Method – and become the one the right clients recognise, trust, and choose.
APPLY FOR BRAND NEW VISIONThere is something I need to tell you
Because I am convinced that right now, as AI rapidly reshapes everything we have taken for granted, coaches and consultants need to understand what truly sets them apart more than ever before.
I created Brand New Vision™ because I wasted years looking for it. Course after course. Programme after programme. And I was still spinning my wheels, because none of them helped me see the one thing that would have changed everything.
What makes me, specifically and irreplaceably, me.
I have a life that doesn't follow a straight line. I've done a lot, not sequentially, often simultaneously. For a long time I thought that complexity was the problem, that I needed to simplify, choose, become easier to explain.
It wasn't the problem. It was the answer.
The specific combination of everything I've lived, everything I've learned and everything I am. That's my Unique Advantage. And it took me far too long to
see it, because no programme I encountered was designed to help me look in the right place. Eventually I discovered my blind spots. And the moment I did, everything changed.
I created Brand New Vision so you don't have to wait as long as I did.
Because your brilliance is needed now. Not after six more months of searching. Now.
What I believe – and why it matters
AI can generate content, copy, images, strategy and messaging at scale, and anyone with a prompt can produce almost anything today.
And trust online is eroding fast as a result. People don't as easily believe what they see anymore. They're becoming more careful. More discerning.
In a world of growing noise, you need to be really clear about what truly sets you apart to be chosen.
Because the competition is not only from others in your industry, but from AI as well.
I believe everyone carries a specific blend of knowledge, insight, skill and lived experience that is genuinely unique to them.
Many haven't discovered it yet. And without it, the right people can't find them.
That gap, between what you carry and what the market sees, is exactly what Brand New Vision is designed to close.
You're here because
You have many years, perhaps even decades of experience behind you. You have something real to offer, but something isn't translating into the clients you genuinely want to work with.
You want clarity about who you are and what sets you apart.
You want a Unique Advantage that differentiates you from others.
You want a Signature Method that works as a genuine selling point.
You want to be the one the right people recognise, trust and choose.
What I'm really good at
I see people. Not in a surface way. I mean the specific combination of who they are and what they bring that they themselves often cannot see. Because they're often too close to it, too used to it.
After more than four decades working at the intersection of brand strategy, design and life coaching – and after doing this work myself, the hard way – I have developed an instinct for helping you find the thing that's been there all along. The thread that runs through everything. The blind spot that, once named, makes everything else click into place.
This is what you come to Brand New Vision for. Something that is entirely, irreplaceably yours.
Your Unique Advantage
Your personality, talents, passions, lived experience, quirks, and everything you've lived and learned. Named, owned, and expressed with complete clarity.
Something shifts when you find this. Not just in how you talk about your work, but in how you show up. Your energy changes. Your confidence changes. And when that happens, you stop chasing the right clients – they start finding you.
One client, highly educated and deeply experienced, came to me feeling he was letting himself down. He couldn't communicate what made him different. After finding his Unique Advantage, propositions started coming to him, one after another, and ended with a dream assignment perfectly aligned with him.
That is what clarity does.
Your Signature Method
A named, distinctive way of working that gives your offer structure, gives your clients confidence, and makes you immediately recognisable. Something you can describe in a single sentence and build your entire business around.
One client didn't want to show up in her business at all. She wanted her work to talk for itself. When she finally let her personality and values lead, expressed through a method that was genuinely hers, her business took off.
That is what having a Signature Method that truly reflects who you are makes possible.
Once you have these two things, everything else – your conversations, your marketing, your offer, your pricing – becomes coherent. Aligned.
And the right clients find you.
How we work together
We move through this together
From day one you are part of a small, committed group moving through the programme at the same pace. Modules are released sequentially so everyone is always working on the same thing at the same time.
We meet live, every two weeks
Each live session is a focused group coaching call, a guided conversation that moves you forward in your thinking and your business. You bring where you are. We work through it together. And you leave each session clearer than when you arrived.
You leave ready to be chosen
A named Unique Advantage. A Signature Method you can use immediately. In sales conversations, in your marketing, in how you present yourself. Business assets that work for your business from the moment you have them.
Beginning 1 October 2026
The Journey
12 weeks
Week 1 – Explore Your Life Story and Clear the Path
We begin with your story. The turning points, the threads that run through everything, and what's been standing in the way of seeing yourself as you really are.
Weeks 2 and 3 – Your Brand Foundation and The Real Dream Client
The building blocks of your brand to give you a stable foundation for your brand, and a deep understanding of the clients you want to work with.
Weeks 4 and 5 – Your Brand Energy
Two personalised courses where you discover the energetic patterns of your brand and the voice that makes you recognisable to the right people.
Weeks 6 to 10 – Your Unique Advantage and Your Signature Method
The heart of everything. Given the space they deserve, with two dedicated coaching sessions, to discover and name what is distinctly yours and build your method around it.
Weeks 10 to 12 – Your Brand New Vision
Integration and ownership. Everything you've built comes together into a living declaration of who you are, who you serve and where you're heading.
Week 12 – Our final Session
In our final session we come together as The Original Circle to share what each person has built, and to celebrate properly.
Your place in Brand New Vision
Summit Special
£833/month
Three monthly payments
- 12 weeks of modules: video lessons, on-screen lessons and workbooks
- Six group coaching sessions plus a welcome call
- Your two personalised Brand Energy courses plus Brand Fusion Activated
- A named Unique Advantage, your most powerful differentiator
- A Signature Method you can use immediately in your marketing
- A private, intimate group of eight to twelve people doing this work together
- Direct feedback and mentoring from Anita on every live call
A personal note on applications
Brand New Vision is a programme for self-employed coaches, consultants and service-based business owners.
Because Brand New Vision runs with a small, intimate group, every place is considered personally. When you apply, I'll review your application and be in touch within 24 hours.
If your application is accepted, you'll receive an invoice for the first payment of £833, due immediately.
Your place in The Original Circle is confirmed once payment is received.
Applications close 24 September at 8 PM GMT.
What you receive
Seven modules released sequentially across 12 weeks
From your life story to your brand foundation, your dream client, your Brand Energy, your Unique Advantage and your Signature Method.
Everything you need to define what makes you distinctly different, and express it clearly enough to stand out in a world that is getting noisier and more competitive by the day.
Your Unique Advantage and Signature Method
The heart of everything. Four dedicated weeks with two coaching sessions to discover and name what is distinctly yours: the specific combination of your story, your personality, your talents and everything you've lived and learned. And to build a Signature Method around it that you can describe in a single sentence and use immediately in every conversation, in your marketing, and in how you present yourself.
Seven live sessions with Anita
A dedicated welcome session, five group coaching calls, and a final celebration. Each session is built around the module we are moving through together, a guided conversation where insights are shared, perspectives deepen, and the group itself becomes part of what moves each person forward.
Two personalised Brand Energy courses
Discover the energetic patterns behind your brand and the voice that makes you naturally recognisable to the right people. Plus Brand Fusion Activated, the companion guide that brings both energies into one coherent expression.
The Original Circle, your private cohort community
A small, committed group doing this work together, entirely off social media. Eight to twelve people genuinely invested in each other's success. Housed in Kajabi, connected directly to the programme, so the learning and the group are never separate.
What becomes different
You are clear about what you do, who you are and why that matters to the clients you want to work with.
You have a Unique Advantage. A personal selling point that differentiates you from others in your industry.
Your Signature Method sets you apart as a genuine expression of how you work and what makes your approach completely and confidently yours.
And in a world where trust is rapidly diminishing, you become the one the right people trust and choose.
That is not a small thing. That is everything.
This is for you
You are done with large programmes and being one of many.
You are ready to do the real work: honest, deep, sometimes surprising, of seeing yourself and your brand clearly.
You value being part of a small, intimate group where everyone knows each other and works through this together. People who are genuinely invested in each other's success, not just their own.
You want to leave with a valuable business asset in just 12 weeks:
a named Unique Advantage, a Signature Method, and a new vision of both yourself and your brand that is the clearest, truest expression of who you are and what you do best.
This is not for you
If you're looking for a ready-made template to slot yourself into rather than discover what is genuinely and distinctly yours.
If you're not yet ready to look honestly at your own story: the experiences, the turns, the things that make you specifically you.
If you'd rather have a trendy brand than build something that's rooted in who you really are.
The Original Circle
The first group to go through Brand New Vision is The Original Circle. A private, intimate group doing this work together. Eight to twelve people. No more.
Because something becomes possible in a small, committed group that simply cannot happen at scale. In a group this size, everyone is genuinely seen.
Modules are released sequentially, so everyone moves through the work at the same pace – and the group itself becomes part of what moves each person forward. The community is hosted privately inside Kajabi, entirely off social media.
If this feels like where you belong, I am genuinely excited to welcome you.
Brand New Vision opens only a few times each year.
Joining now sets you up to start 2027 in the best possible way.
Erik went from invisible to chosen
"With Anita's method, I learned a lot about myself and realised I wasn't communicating correctly to reach the clients I was best placed to help. I couldn't believe how quickly everything changed. I didn't have to chase clients anymore. They started finding me."
— Erik, Consultant
Filippa's business is flourishing
"Anita helped me develop my brand in a way that truly reflects who I am, and encouraged me to let my personality shine through. My business has flourished over the years, and I’m convinced this is largely due to Anita’s fantastic expertise. She is personable, professional, and committed beyond the ordinary.
I can highly recommend this powerhouse of a woman to anyone who wants their business to be seen and stand out."
— Filippa, Consultant
Iris is charging her worth
"Before working with Anita, I was stuck undercharging because I doubted anyone would pay more. Anita helped me see the real value in my work, find my unique edge and build my signature method around it. It feels incredible to finally be paid for the work I truly love doing."
— Iris, Coach
Your place in Brand New Vision
Summit Special
£833/month
Three monthly payments
- 12 weeks of modules: video lessons, on-screen lessons and workbooks
- Six group coaching sessions plus a welcome call
- Your two personalised Brand Energy courses plus Brand Fusion Activated
- A named Unique Advantage, your most powerful differentiator
- A Signature Method you can use immediately in your marketing
- A private, intimate group of eight to twelve people doing this work together
- Direct feedback and mentoring from Anita on every live call
How applications work
Brand New Vision is a business programme for self-employed coaches, consultants and service-based business owners, available for business purposes only.
Because Brand New Vision runs with a small, intimate group, every place is considered personally. When you apply, I'll review your application and be in touch within 24 hours.
If your application is accepted, you'll receive an invoice for the first payment of £833, due immediately.
Your place in The Original Circle is confirmed once payment is received.
Applications close 24 September at 8 PM GMT.
About Anita
I am a Unique Advantage Mentor and Brand Strategist, certified life coach, author, and founder of Become The One Summit™.
Over more than four decades I have built a body of work that doesn't follow a straight line. I began my career at leading advertising agencies in Stockholm, before running my own graphic design and brand strategy practice, founding one of the first large home staging agencies in Sweden, working at IKEA Communications, and authoring a book.
Among my longest partnerships is Stiftelsen Silviahemmet, Queen Silvia's foundation, where I have been a trusted brand partner for more than twenty years. My work also includes the brand identity for the Swedish Dementia Centre, a project of national significance.
I understand not just how brands work, but also quite a lot about people and what drives them. That combination is the foundation of everything I do.
I sold my home and spent seven months travelling the world alone, exploring a question I couldn't leave alone: what does home truly mean to us? I interviewed and photographed the families I stayed with for my book Home Life Around the World. Complete strangers, in their own homes, who knew nothing about me. And yet every single one of them opened their door.
I think about that often. Not the publication. The trust.
Become The One Summit grew from the same curiosity and a conviction that in a world increasingly shaped by AI, the most important thing any of us can do is understand what makes us distinctly human – and build from there.
"My story is as unique as my own fingerprint. But we all have different fingerprints. Brand New Vision is where you see yours clearly."