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Brand New Vision™
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Summit Special Offer
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Limited to 8 places
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Doors close 24 September
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Brand New Vision™
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✦
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Summit Special Offer
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✦
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Limited to 8 places
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✦
What I believe – and why it matters
AI can generate content, copy, images, strategy and messaging at scale, and anyone with a prompt can produce almost anything today.
And trust online is eroding fast as a result. People don't as easily believe what they see anymore. They're becoming more careful. More discerning.
In a world of growing noise, you need to be really clear about what truly sets you apart to be chosen.
Because the competition is not only from others in your industry, but from AI as well.
I believe everyone carries a specific blend of knowledge, insight, skill and lived experience that is genuinely unique to them.
Many haven't discovered it yet. And without it, the right people can't find them.
That gap, between what you carry and what the market sees, is exactly what Brand New Vision is designed to close.
You're here because
You have many years, perhaps even decades of experience behind you. You have something real to offer, but something isn't translating into the clients you genuinely want to work with.
You want clarity about who you are and what sets you apart.
You want a Unique Advantage that differentiates you from others.
You want a Signature Method that works as a genuine selling point.
You want to be the one the right people recognise, trust and choose.
What I'm really good at
I see people. Not in a surface way. I mean the specific combination of who they are and what they bring that they themselves often cannot see. Because they're often too close to it, too used to it.
After more than four decades working at the intersection of brand strategy, design and life coaching – and after doing this work myself, the hard way – I have developed an instinct for helping you find the thing that's been there all along. The thread that runs through everything. The blind spot that, once named, makes everything else click into place.
This is what you come to Brand New Vision for. Something that is entirely, irreplaceably yours.
Your Unique Advantage
Your personality, talents, passions, lived experience, quirks, and everything you've lived and learned. Named, owned, and expressed with complete clarity.
Something shifts when you find this. Not just in how you talk about your work, but in how you show up. Your energy changes. Your confidence changes. And when that happens, you stop chasing the right clients – they start finding you.
One client, highly educated and deeply experienced, came to me feeling he was letting himself down. He couldn't communicate what made him different. After finding his Unique Advantage, propositions started coming to him, one after another, and ended with a dream assignment perfectly aligned with him.
That is what clarity does.
Your Signature Method
A named, distinctive way of working that gives your offer structure, gives your clients confidence, and makes you immediately recognisable. Something you can describe in a single sentence and build your entire business around.
One client didn't want to show up in her business at all. She wanted her work to talk for itself. When she finally let her personality and values lead, expressed through a method that was genuinely hers, her business took off.
That is what having a Signature Method that truly reflects who you are makes possible.
Once you have these two things, everything else – your conversations, your marketing, your offer, your pricing – becomes coherent. Aligned.
And the right clients find you.
Beginning 1 October 2026
The Journey
12 weeks
Week 1 – Explore Your Life Story and Clear the Path
We begin with your story. The turning points, the threads that run through everything, and what's been standing in the way of seeing yourself as you really are.
Weeks 2 and 3 – Your Brand Foundation and The Real Dream Client
The building blocks of your brand to give you a stable foundation for your brand, and a deep understanding of the clients you want to work with.
Weeks 4 and 5 – Your Brand Energy
Two personalised courses where you discover the energetic patterns of your brand and the voice that makes you recognisable to the right people.
Weeks 6 to 10 – Your Unique Advantage and Your Signature Method
The heart of everything. Given the space they deserve, with two dedicated coaching sessions, to discover and name what is distinctly yours and build your method around it.
Weeks 10 to 12 – Your Brand New Vision
Integration and ownership. Everything you've built comes together into a living declaration of who you are, who you serve and where you're heading.
Week 12 – Our final Session
In our final session we come together as a group to share what each person has built, to witness each other and to celebrate properly.
Join Brand New Vision
£833/month
Three monthly payments
- 12 weeks of modules: video lessons, on-screen lessons and workbooks
- Six group coaching sessions plus a welcome call
- Your two personalised Brand Energy courses plus Brand Fusion Activated
- Your Unique Advantage, your most powerful differentiator
- A named Signature Method you can use immediately in your marketing
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A small group doing this work together so everyone is genuinely seen
What you receive
Seven modules released sequentially across 12 weeks
From your life story to your brand foundation, your dream client, your Brand Energy, your Unique Advantage and your Signature Method.
Everything you need to define what makes you distinctly different, and express it clearly enough to stand out in a world that is getting noisier and more competitive by the day.
Your Unique Advantage and Signature Method
The heart of everything. Four dedicated weeks with two coaching sessions to discover and name what is distinctly yours: the specific combination of your story, your personality, your talents and everything you've lived and learned. And to build a Signature Method around it that you can describe in a single sentence and use immediately in every conversation, in your marketing, and in how you present yourself.
Seven live sessions with Anita
A dedicated welcome session, five group coaching calls, and a final celebration. Each session is built around the module we are moving through together, a guided conversation where insights are shared, perspectives deepen, and the group itself becomes part of what moves each person forward.
Two personalised Brand Energy courses
Discover the energetic patterns behind your brand and the voice that makes you naturally recognisable to the right people. Plus Brand Fusion Activated, the companion guide that brings both energies into one coherent expression.
The Original Circle, your private cohort community
A small, committed group doing this work together, entirely off social media. Eight to twelve people genuinely invested in each other's success. Housed in Kajabi, connected directly to the programme, so the learning and the group are never separate.
One private 1:1 session with Anita
A dedicated space where you and I sit down together to make sure nothing uniquely yours has been missed. Because some things only emerge in a private conversation.
What becomes different
You are clear about what you do, who you are and why that matters to the clients you want to work with.
You have a Unique Advantage. A personal selling point that differentiates you from others in your industry.
Your Signature Method sets you apart as a genuine expression of how you work and what makes your approach completely and confidently yours.
And in a world where trust is rapidly diminishing, you become the one the right people trust and choose.
That is not a small thing. That is everything.
This is for you
You are done with large programmes and being one of many.
You are ready to do the real work: honest, deep, sometimes surprising, of seeing yourself and your brand clearly.
You value being part of a small, intimate group where everyone knows each other and works through this together. People who are genuinely invested in each other's success, not just their own.
You want to leave with a valuable business asset in just 12 weeks:
a named Unique Advantage, a Signature Method, and a new vision of both yourself and your brand that is the clearest, truest expression of who you are and what you do best.
This is not for you
If you're looking for a ready-made template to slot yourself into rather than discover what is genuinely and distinctly yours.
If you're not yet ready to look honestly at your own story: the experiences, the turns, the things that make you specifically you.
If you'd rather have a trendy brand than build something that's rooted in who you really are.
Join Brand New Vision
£833/month
Three monthly payments
- 12 weeks of modules: video lessons, on-screen lessons and workbooks
- Six group coaching sessions plus a welcome call
- Your two personalised Brand Energy courses plus Brand Fusion Activated
- Your Unique Advantage, your most powerful differentiator
- A named Signature Method you can use immediately in your marketing
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A small group doing this work together so everyone is genuinely seen
About Anita
I am a Unique Advantage Mentor and Brand Strategist, certified life coach, author, and founder of Become The One Summit™.
Over more than four decades I have built a body of work that doesn't follow a straight line. I began my career at leading advertising agencies in Stockholm, before running my own graphic design and brand strategy practice, founding one of the first large home staging agencies in Sweden, working at IKEA Communications, and authoring a book.
Among my longest partnerships is Stiftelsen Silviahemmet, Queen Silvia's foundation, where I have been a trusted brand partner for more than twenty years. My work also includes the brand identity for the Swedish Dementia Centre, a project of national significance.
