THE BRAND STORE

Use brand psychology to make your brand magnetic

Reach the subconscious mind of your right-fit clients
and build emotional trust that lasts.

Every brand has an emotional signature – the feeling it leaves behind.
Brand Archetypes help you uncover and express yours, so your audience feels the connection instantly.
These courses combine psychology and strategy to help you attract the right clients naturally.

Discover your brand’s emotional advantage

Behind every memorable brand is a powerful psychology – the emotional connection that makes clients feel, “You’re exactly what I’ve been looking for.”

Brand Archetypes help you uncover that invisible factor – the essence that draws the right people in, builds instant trust, and creates authentic connection.

Use your archetype to:
– Craft emotionally resonant messaging that converts naturally.
– Develop a brand voice your audience instantly recognises.
– Attract right-fit clients without pushing or persuading.

This is where brand psychology meets real-world attraction.

How it works

Understanding your archetype is easy – and you can access it in minutes.

1. Take the assessment to reveal your archetype.
2. Enter your details and complete your purchase in the checkout. 
3. Access your course instantly inside your Library.

Each Brand Archetype Course includes a 12-page workbook exploring your archetype’s strengths, pitfalls, voice, promise, and emotional appeal – so you can integrate it directly into your brand.

Once you’ve explored your first archetype, discover your secondary archetype – the combination of both is what creates your unique brand personality.

Prices shown in GBP and exclude VAT. These resources are designed for registered solo businesses.
Non-VAT-registered customers within the EU will have Swedish VAT (25%) added automatically at checkout.