About Work With Me My Library

Anita Martinez Beijer

BRAND FOUNDATION

ABOUT ME

“The most incredible beauty and the most satisfying way of life come from affirming your own uniqueness.”

– Jane Fonda

“The most incredible beauty and the most satisfying way of life come from affirming your own uniqueness.”

– Jane Fonda

As a brand strategist I use brand psychology to help my clients find the secret sauce of their business and their business's sweet spot, to stand out from the competition and shine.

I believe that every brand has a secret sauce, and it's my job to help you find it. To do this I go to the root of what makes you, you, and help you see what's already there and bring it to life with a brand personality.

This is where brand psychology comes in. Brand psychology helps you understand who you are as an individual and as a business, so you can translate that into a brand strategy. I help you leverage your strengths and passions in a way that aligns with what you offer to create an authentic brand that speaks to your audience. When you get this right, everything finally falls into place.

I know what it feels like to be the lone wolf in your business, and how hard it is to see all of this for yourself - because you're way too close, too deep into what you want to create in your business, so it's next to impossible to untangle who you are and what you offer in an appealing and comprehensible way.

That’s why you need to get outside help to be seen! To bring out what's too obvious for you to mention, too deeply buried for you to see for yourself and too close to you to see clearly.

Whether you're just starting out or have been in business for a few years, I'll help you identify what makes you and your brand unique, to make sure your brand stands out from the crowd and be successful.

My journey to gain freedom in life is to allow myself to be curious and explore

2000

Most of my professional life I have worked with brands and branding, at well-known Swedish advertising agencies and in my own business. I have four decades of experience in the industry, and I've run my own businesses since 2000.

I have created many successful brands and brand identities. In the image, H.M. Queen Silvia unveils the logo and brand design I made for the Swedish Dementia Center in 2008 during the inauguration.

2015 - 2016

I have worked as an interior designer for many years, both in my own company, and at IKEA Communications. Then I felt a need to explore what a home means to us on a deeper level, to learn about the relationship we have with our homes. In search of this, I solo travelled across four continents between 2015 - 2016, where I met an amazing collection of individuals from different walks of life and with wonderful and very personal homes.

2016 - 2018

It took two years to complete my passion project and the book Home Life Around the World is finally published. The feeling of holding the result of years of work in one's hands is priceless! Whoop, another reason to feel proud! In 2020, one of my images from the book was actually chosen for the prestigious book, Life Meets Art, from Phaidon.

2022 - 2024

Today, I am passionate about helping solopreneurs and small businesses know their unique competitive advantage and have a brand that reflects this, to attract their dream clients. I believe we all have a very specific set of skills, experience, knowledge, talents, gifts and passions, and we have them for a reson. Let's stop playing small and trying to fit in. On the contrary, let's stand out and shine for who we uniquely are! 

My journey to gain freedom in life is to allow myself to be curious and explore

2000

Most of my professional life I have worked with brands and branding, at well-known Swedish advertising agencies and in my own business. I have four decades of experience in the industry, and I've run my own businesses since 2000.

I have created many successful brand identities during my professional life. In the image, H.M. Queen Silvia unveils the logo and brand design I made for the Swedish Dementia Center in 2008 during the inauguration. 

2015 - 2016

I listened to my heart and solo travelled the world, in search of what a home means to us, and the relationship we have with our home. This research took me across four continents, where I met a fantastic collection of individuals from different walks of life and with very personal homes. So grateful for my experiences!

2018

It took two years to complete my passion project and the book Home Life Around the World is finally published. The feeling of holding the result of years of work in one's hands is priceless! Whoop, another reason to feel proud! In 2020, one of my images from the book was actually chosen for the prestigious book, Life Meets Art, from Phaidon.

2022 - 2024

Today, I am passionate about helping solopreneurs and small businesses know their unique competitive advantage and have a brand that reflects this, to attract their dream clients. I believe we all have a very specific set of skills, experience, knowledge, talents, gifts and passions, and we have them for a reson. Let's stop playing small and trying to fit in. On the contrary, let's stand out and shine for who we uniquely are!  

 

Fun Facts About Me 

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What not many know is that I have worked alongside H.M. Queen of Sweden in the pilot project SilviaBo, creating homes specifically designed for people with dementia.

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I love travelling and I have visited 30 countries so far. Discovering different cultures, people, landscapes, architecture and local cuisines enriches my life. And yes, I do love good food too!

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I'm happiest when I'm by the sea. I also love hiking the Camino to Santiago de Compostela, where I get to discover new places and meet new people, which infuses me with freedom and joy.