WELCOME!

DISCOVER BRAND NEW VISION™

Ready to see your brand in a whole new light?

Brand New Vision™ is my 6-month mentorship for thoughtful women running one-woman service businesses. It’s where clarity, confidence, and connection come together to transform the way you market and grow.

Add your name to the waitlist for the next round of
Brand New Vision™

I promise it'll be worth the wait, but don't just take my word for it:

“With Anita's method, I learned a lot about myself, and I realised that I wasn't communicating correctly to reach the clients that, with my background, I could help the most. Anita not only helped me reach more clients, but I really feel that my work life is much more fulfilling.”

_ERIK LUTKE

Or join the next upcoming masterclass below ↓

The Client-Ready Brand masterclass is your entry point into Brand New Vision™

In this free masterclass, you’ll discover your brand in a whole new light — and gain the clarity that makes the right clients choose you. It’s designed to prepare you for the deeper transformation inside Brand New Vision™, where we’ll take these insights and turn them into a brand and business that finally works for you.

Small note: You’ll get the live link + calendar details immediately after you sign up.

Here’s what changes when you step into Brand New Vision™

Uncover your competitive advantage

Discover the unique strengths, values, and motivations that make your brand unmistakably you — not just polished on the surface, but rooted in truth.

Connect with your dream clients

Gain clarity on who they are and craft messaging that resonates – so you speak directly to hearts that are ready to say “yes.”

Create offers and messaging that convert

Craft aligned offers and brand messaging grounded in your core — so your voice feels powerful, authentic, and magnetic, even in a crowded online space.

Hi I’m Anita

I’m a brand strategist and life coach. For over four decades, I’ve worked with brands of every size — from global campaigns to personal businesses — and here’s what I know is true:

Marketing only works when your brand is built on a foundation that attracts and connects.

That’s why I created Brand New Vision.

Because I’ve seen too many thoughtful, talented women running one-woman businesses struggle to get the clients they deserve – even though they’re doing everything “they say you should,” and following every online “expert” who swears their way is the way.

I’ve seen the toll it takes on confidence, and how quickly doubt can creep in when the results don’t match the effort.

My approach is different. I blend brand strategy with psychology, and I start with you – helping you uncover your unique advantage and shape it into a brand that feels aligned, authentic, and magnetic.

That’s the work we do together inside Brand New Vision – so you can not only attract more of the right clients, but also lead your business with confidence and clarity.