5 Tips to Define Your Ideal Customer as a Small Business Owner

Are you finding it difficult when it comes to defining your ideal customer for your online business?

Maybe you’re not sure how to narrow down your audience into a more specific niche?
Perhaps you are multi-passionate and have a hard time deciding on which niche you should go for, and you’ve changed your mind a few times about who you want to work with?

Whatever the reason you are struggling with, defining your target market is essential when you start your online business.

• It will give you clarity and direction
• It will help you find them more easily
• Knowing your ideal customer will help you speak in a way that will resonate with them
• Not to mention, who would you love to work with?
  
  

Research your target market

Once you’ve identified who you want to work with, now is the time to get to know them more. Many begin with defining a target market by using demographics such as gender, age, occupation, etc. Then you’ll have to research where they “hang out”. What forums are they in? Where do they hang out? Join the Facebook groups you think they might be in. What questions are they asking inside these groups?

Go deeper than just the customer demographics

Take it one step further to get to know your ideal customers even more. What are their pain points or problems? What are they struggling with and what help do they wish that they had? What are they typing into the Google search box when they are looking for courses or digital products similar to yours?

Now go even deeper

Now you have to understand what they want or desire. It’s common to focus only on the pain points and problems. But it’s equally important to speak to their deepest desires to know what kind of transformation they want. What do they dream of
 

What has been holding them back?

What has stopped them from achieving what they want? What are the underlying, perhaps even subconscious, reasoning, fears and beliefs they hold?

When you can figure out what reason they have from holding back and not taking action sooner, it will help you understand your target market even more.

When you know your ideal customer better, you’ll be able to define them in a much more meaningful way and will help you with your messaging.

What adjectives could you use to describe your target market?

Based on what you now know about them now, how could you describe them using adjectives?

Choose positive adjectives that you feel would describe them. For example, creative, passionate, friendly, courageous, persistent, helpful.

In addition, find some negative adjectives you could use to describe where your target market is now. Such as overwhelmed, confused, stuck, procrastinating, frustrated, or unhappy.

Now you’ll be able to define your target market more easily and pinpoint the keywords that best describe them. It also provides you with a list of words you can use in your copywriting to resonate better with them and attract your ideal customer and design your offers to match their needs.

Related reading: 12 of the most profitable course niches for an digital course 

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