No matter how much you’ve perfected your business’s brand, there will come a time when you need to re-evaluate and revamp.

Things will inevitably change in your industry, your business, or the wider world, and it’s essential that you keep up. If you don’t, you risk losing touch with your audience. ...

Branding is one of the most important aspects of any business. It's what sets you apart from your competition, and it has an enormous impact on every aspect of your business – from how people perceive you to how they interact with you.

Whether you're just getting started creating a brand identity o...

Your brand is a major source of value for your company. With a strong brand identity, you can do more with fewer resources to reach your audience by creating an image in their minds of how you uniquely meet their needs. But branding is about much more than just logos.

A strong brand identity is mad...

A brand is so much more than a logo, a set of specific colours, and the materials a business provides. A brand includes everything a business is and stands for. Building a brand is one of the most essential parts of creating a successful business, however big or small.

Why? Because it influences h...

Why start an online business, where you share your knowledge, skills, experience and passion, by creating and selling online courses or other digital products? Maybe you dream of having more freedom and flexibility in your life? You may have a family that you want to be able to adjust your times aro...

Selling an online course is a great way to make money in 2022. Maybe you have plenty of ideas for an online course, but how do you know which is the right niche for you? Perhaps you are multi-passionate and find it’s hard to put yourself in a box? If you’re not sure where to start, check out some of...

Many people have ideas and want to start their own business. Maybe you also have an idea you want to make an online course from? Perhaps you have a passion you would like to monetize? Or skills and experience you would love to teach that others would benefit from. What do you need to do to take this...

To start a new business and be successful, it’s essential to cultivate a mindset that guides you through the inevitable ups and downs.

Start by listening to your self-talk. What are you telling yourself? Are you questioning whether you have the skills or talent for a project? When you think about ...