3 strong reasons why a brand is important for an online business

A brand is so much more than a logo, a set of specific colours, and the materials a business provides. A brand includes everything a business is and stands for. Building a brand is one of the most essential parts of creating a successful business, however big or small.

Why? Because it influences how others view your company and make purchase decisions. You may have heard the saying, “you only get one chance to make a first impression”. How customers perceive you is important. You want potential customers to understand your business and what it’s about.

Let’s look at three reasons why brand building is vital to your business success.

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.“

- Seth Godin

 

Builds recognition and trust

Creating a strong brand helps a business build customer recognition. People generally choose things they are familiar with, and potential customers and clients are more likely to trust brands they recognize. Building a brand play also an important part in creating trust in a business. The more people know about a brand, the more recognizable it is and the more familiar it becomes to them, the more likely will they start to trust that business and become customers.

Help you stand out from the competition

The brand is an important component of the consumer's purchase decision and is often the reason why a customer chooses one product or service over another, so building a brand that stands out from the competition is crucial to your business’s success. You need to create a brand that gets noticed, and not drown in the noise of the competition. If you want your branding to stand out, you need to be original and creative. You also need to understand your audience pain points or aspirations so you can be hyper-specific and create content your audience resonates with and drives engagement and connection.

“Your brand is the single most important investment you can make in your business.“

- Steve Forbes

 

Brands create an emotional connection

You want to make people care about your brand. To do this they have to get invested emotionally. The more they connect with a brand on an emotional level, the more they will trust your business and the better your chances are of building brand loyalty. Some build emotional connections by speaking to the customers pain points and then offer a solution to solves the issue. Others build emotional connections by providing a solution to a need or desire. Most people search online because they need something. If you can meet a need with a solution and pair this with an emotional connection, chances are you'll become a brand of choice, and this will build success for your business. 

“If people like you they will listen to you, but if they trust you, they’ll do business with you.“

- Zig Ziglar

A brand is a combination of things that make your business unique. Your products or services, the way you communicate, your tone, logo, name, colours, and fonts are just a few of the factors that influence a potential customer's perception of your company. Creating a successful brand takes time. It takes time to understand your ideal customer, what you sell, that is, your products and services, and how to create a message that connects the two.

Related reading: 5 Tips to Define Your Ideal Customer as a Small Business Owner

 

I hope you found this article was helpful if you’re in the process of starting your online business!

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