A brand is so much more than a logo, a set of specific colours, and the materials a business provides. A brand includes everything a business is and stands for. Building a brand is one of the most essential parts of creating a successful business, however big or small.

Why? Because it influences h...

Why start an online business, where you share your knowledge, skills, experience and passion, by creating and selling online courses or other digital products? Maybe you dream of having more freedom and flexibility in your life? You may have a family that you want to be able to adjust your times aro...

Many people have ideas and want to start their own business. Maybe you also have an idea you want to make an online course from? Perhaps you have a passion you would like to monetize? Or skills and experience you would love to teach that others would benefit from. What do you need to do to take this...

Do you need a business plan if you only are a small business owner? Yes, is the simple answer. A business plan gives you clarity, a clear action plan and is your roadmap to success.

If you are starting a small business, and don’t have to go for outside funding, you’ll still need a business plan. It...

Are you finding it difficult when it comes to defining your ideal customer for your online business?

Maybe you’re not sure how to narrow down your audience into a more specific niche?
Perhaps you are multi-passionate and have a hard time deciding on which niche you should go for, and you’ve changed ...

Are you attracted to the freedom that comes with running your own business, setting your own hours, and following your own dream? Are you sitting on an idea you would love to turn into an online course? But you’re not sure where to start? 

Here are 10 steps that will take you from the idea stage to...

Being an online creator and building a small business is exciting, but your digital products won’t sell themselves. Therefore, to be a successful course creator you need to grow your email list, so you have an audience to sell to. Your email list is always going to be your greatest asset, as you own...