Your brand is a major source of value for your company. With a strong brand identity, you can do more with fewer resources to reach your audience by creating an image in their minds of how you uniquely meet their needs. But branding is about much more than just logos.

A strong brand identity is mad...

A brand is so much more than a logo, a set of specific colours, and the materials a business provides. A brand includes everything a business is and stands for. Building a brand is one of the most essential parts of creating a successful business, however big or small.

Why? Because it influences h...